Dubai steps into the spotlight as the global hub shaping the next era of fashion.
Dubai takes center stage as the world’s new capital for the future of fashion.
There was a time when Paris and Milan set the pace for fashion’s most iconic moments. Now, Dubai is at the forefront, blending creativity, skill, and cultural richness to redefine the future of fashion.
This vision materialized at Fashion Factor 12: The Vault, which took place on October 25–26 at The Agenda in Dubai Media City. Created by Sherif Thomas, the two-day event brought together designers from Europe, Asia, Africa, and the Americas, each offering a unique interpretation of contemporary luxury.
A key highlight was Eviancx, the region’s premier tokenization and crypto platform, joining as a Strategic Partner to unveil a USD 5 million investment program aimed at supporting emerging designers and entrepreneurs. Through Eviancx Fashion, the Dolce & Gabbana Custom Collection was showcased, with Nadine Njeim and Eviancx Founder Victor Sandoval representing a seamless fusion of high fashion and digital innovation.
Among the notable names, Zayna Haute Couture stood out, mesmerizing audiences with its elegant femininity and exquisite craftsmanship, underscoring Dubai’s expanding influence in advancing regional couture.
Dubai’s homegrown talent also took center stage. AZARI unveiled its exclusive, invitation-only collection, redefining contemporary luxury, while The Grand Prestige showcased its Hermès Collection, honoring timeless sophistication. Bringing an international touch, SEVEN by Tamer Hosny made its global debut, earning the Egyptian artist the Global Inspirational Icon Award 2025 for his outstanding impact across art, music, and fashion.
As The Vault drew to a close, one thing was unmistakable: the next era of fashion is no longer confined to Paris or Milan — its new pulse beats in Dubai.
