{"id":46964,"date":"2026-08-10T07:37:29","date_gmt":"2026-08-10T07:37:29","guid":{"rendered":"https:\/\/insider18.com\/?p=46964"},"modified":"2026-08-10T07:43:58","modified_gmt":"2026-08-10T07:43:58","slug":"uae-gold-jewellery-demand-set-to-rise-as-wedding-season-and-festivals-approach","status":"publish","type":"post","link":"https:\/\/insider18.com\/index.php\/2026\/08\/10\/uae-gold-jewellery-demand-set-to-rise-as-wedding-season-and-festivals-approach\/","title":{"rendered":"UAE Gold Jewellery Demand Set to Rise as Wedding Season and Festivals Approach."},"content":{"rendered":"\t\t
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Dubai\u2019s gold retailers expect customer traffic to pick up in the months ahead, driven by Navratri and Diwali festivities, Christmas and New Year celebrations, as well as an increase in winter tourist arrivals.<\/strong><\/h3>

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UAE Gold Jewellery Retailers Expect Stronger Demand in Second Half of 2026<\/h3>

Jewellery retailers across the UAE are entering the second half of 2026 with renewed optimism, anticipating an improvement in consumer demand for gold jewellery as the year progresses. Industry players expect the traditional wedding and festive shopping season, a rise in international visitors during the cooler months and potentially greater stability in gold prices to encourage consumers to return to jewellery stores.<\/p>

The second half of the year traditionally brings a series of important festivals and celebrations that contribute significantly to jewellery purchases in the UAE. With Navratri, Diwali, Christmas and New Year falling within the period, retailers are preparing for increased customer activity as shoppers look for jewellery for gifting, personal purchases and family occasions.<\/p>

Retailers also expect the wedding season to provide an additional boost to demand. Gold jewellery continues to play an important role in wedding-related purchases, particularly among communities where precious metal ornaments are considered an essential part of traditional celebrations. As wedding activity picks up, jewellers expect customers to consider gold pieces for both ceremonial use and gifting.<\/p>

According to Shamlal Ahamed, Managing Director for International Operations at Malabar Gold and Diamonds, several seasonal factors could contribute to stronger jewellery demand during the latter part of the year.<\/p>

He said the festive and wedding calendar remains an important source of support for the jewellery market, with major occasions such as Navratri, Diwali, Christmas and New Year typically encouraging consumers to make purchases. These celebrations create several opportunities for jewellery retailers, as customers often buy gold items for themselves, relatives and friends during the festive period.<\/p>

Ahamed also highlighted the role of the UAE’s winter tourism season. The country’s cooler weather during the final months of the year attracts visitors from different parts of the world, potentially increasing footfall in shopping destinations and gold markets.<\/p>

The combination of festive celebrations and higher tourist numbers could therefore provide retailers with multiple sources of demand. Visitors may purchase jewellery as gifts or souvenirs, while residents could increase their spending around weddings, festivals and other family occasions.<\/p>

Festive calendar expected to support jewellery sales<\/h3>

The final months of the year are particularly important for jewellery retailers because several major celebrations take place within a relatively short period. Navratri and Diwali are traditionally associated with gold buying among Indian consumers, while Christmas and New Year festivities bring another wave of shoppers to commercial centres across the UAE.<\/p>

Gold jewellery is often purchased during these occasions as both a traditional gift and a form of personal investment. The festive period can therefore generate demand across a broad range of products, from lightweight everyday jewellery to more elaborate pieces intended for weddings and special occasions.<\/p>

Retailers are expected to benefit from shoppers who have postponed purchases earlier in the year and are waiting for more favourable market conditions before making buying decisions. If gold prices show greater stability, consumers who have been cautious because of price volatility could become more willing to enter the market.<\/p>

Price movements have remained a major consideration for gold buyers. With the international price of the precious metal at elevated levels, customers have increasingly had to balance their purchasing plans with affordability. A period of relative stability could make it easier for consumers to plan jewellery purchases and could encourage those who have been waiting on the sidelines to return to stores.<\/p>

Winter tourism could bring additional footfall<\/h3>

Tourism is another factor expected to influence the UAE’s jewellery market during the second half of 2026. The cooler months traditionally represent one of the busiest periods for tourism in the country, with visitors arriving from various international markets.<\/p>

Dubai, in particular, remains a major shopping destination for tourists seeking gold jewellery. Its established gold trading infrastructure, extensive retail network and reputation as a destination for precious metal purchases continue to attract international shoppers.<\/p>

The city’s jewellery market combines a wide selection of products with competitive retail pricing and established craftsmanship. Dubai’s tax environment also contributes to its appeal among visitors looking to purchase gold and jewellery.<\/p>

An increase in tourist arrivals could consequently translate into higher visitor numbers at jewellery stores and gold markets. Retailers may see demand from tourists purchasing jewellery for personal use, gifts or as a reminder of their visit to the UAE.<\/p>

The winter travel season could also coincide with the country’s major festive and shopping periods, creating an environment in which residents and international visitors are active in the market at the same time.<\/p>

Gold prices remain a key consideration<\/h3>

Despite the positive outlook from retailers, gold prices remain an important factor influencing consumer behaviour. International gold prices have risen significantly, making the cost of jewellery a major consideration for buyers.<\/p>

Gold prices closed at $4,342 per ounce, recording a gain of 2.38 per cent. In Dubai, 24-karat gold closed at Dh523.25 per gram, while the price of 22-karat gold stood at Dh484.50 per gram.<\/p>

The elevated price environment has changed the way some consumers approach jewellery purchases. Rather than making large purchases immediately, some buyers may compare prices more closely, choose lighter designs or spread their purchases over several occasions.<\/p>

For retailers, however, greater price stability could prove beneficial even if gold remains expensive. Predictable prices can provide consumers with greater confidence when planning purchases, particularly for weddings and other occasions where jewellery forms a significant part of the overall expenditure.<\/p>

The relationship between gold prices and demand is not always straightforward. While higher prices can discourage some discretionary purchases, gold’s traditional appeal as a store of value can continue to attract buyers, particularly during festivals and weddings.<\/p>

Dubai retains its position as a jewellery hub<\/h3>

Dubai’s position as one of the world’s best-known gold shopping destinations remains an important advantage for the UAE jewellery industry. The emirate has developed a strong reputation for offering a broad variety of gold products, ranging from traditional designs to contemporary jewellery.<\/p>

Competitive pricing is one of the factors that continues to attract buyers. The city’s large network of retailers also gives consumers the opportunity to compare designs, making charges and prices before completing a purchase.<\/p>

The UAE’s jewellery sector also benefits from the country’s diverse population. A large expatriate community creates steady demand for jewellery associated with different cultural traditions and celebrations. Indian festivals and weddings, in particular, represent an important seasonal opportunity for gold retailers.<\/p>

At the same time, the country’s international tourist base provides another layer of demand. Visitors from Asia, Europe, the Middle East and other regions contribute to jewellery sales, particularly during the winter tourism season.<\/p>

The combination of local consumption, expatriate demand and international tourism gives UAE jewellery retailers a diversified customer base.<\/p>

Retailers prepare for a potentially stronger second half<\/h3>

With the festive and wedding calendar approaching, jewellers are positioning themselves for what could be a more active second half of 2026. Retailers are expected to focus on festive collections, wedding jewellery and gift-oriented products as they prepare for higher customer traffic.<\/p>

The coming months could also provide an opportunity for businesses to attract consumers who have delayed purchases because of uncertainty surrounding gold prices. Should prices become less volatile, retailers may find it easier to convert interest into actual purchases.<\/p>

For consumers, the festive and wedding season will provide several traditional occasions to purchase gold, while tourists are likely to contribute additional demand during the peak winter travel period.<\/p>

Overall, the outlook for the UAE’s gold jewellery market in the second half of 2026 remains cautiously positive. A combination of weddings, major festivals, year-end celebrations, stronger winter tourism and improved confidence around gold prices could help retailers experience higher footfall and sales.<\/p>

While the direction of international gold prices will remain a critical factor, the UAE’s established reputation as a global jewellery shopping destination provides retailers with a strong foundation. If consumer confidence improves and seasonal spending gathers pace, the final months of 2026 could prove to be an important period for gold jewellery businesses across the country.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Renewed optimism among jewellery retailers<\/h3>

Jewellery retailers in the UAE are entering the second half of 2026 with growing confidence that consumer interest in gold and other jewellery products will strengthen as the festive and wedding calendar gathers pace. After a period in which customers have remained cautious about purchasing amid elevated and fluctuating gold prices, retailers are beginning to see indications that buying sentiment could improve in the months ahead.<\/p>

The latter part of the year is traditionally an important period for the jewellery industry. Weddings, religious festivals and year-end celebrations tend to encourage consumers to spend on jewellery, either for personal use or as gifts for family members and friends. Retailers therefore expect the combination of seasonal occasions and improving consumer sentiment to create a more favourable environment for sales.<\/p>

John Paul Alukkas, CEO of Joyalukkas Jewellery, said the second half of the year generally represents a strong period for jewellery businesses because of the concentration of weddings, festivals and celebrations during these months. According to him, the seasonal calendar naturally creates opportunities for customers to consider jewellery purchases.<\/p>

He noted that the company is already observing initial indications of renewed customer interest, with consumers beginning to make plans for forthcoming celebrations. This early activity could develop into stronger showroom traffic as major festivals and the wedding season draw closer.<\/p>

The return of customers to jewellery stores, however, is likely to depend on more than seasonal demand alone. Retailers are also looking at ways to make purchases more attractive and manageable for consumers, particularly at a time when gold prices remain relatively high.<\/p>

Promotions could influence buying decisions<\/h3>

Retailers are expected to use a combination of promotional initiatives and customer-friendly policies to encourage jewellery purchases during the second half of the year. Value-added schemes, clear pricing structures and flexible exchange arrangements could play an important role in helping consumers feel more comfortable about making purchases.<\/p>

Alukkas said such measures could help improve customer engagement by giving shoppers greater flexibility when considering a jewellery purchase. Transparent pricing, in particular, can help customers better understand the overall cost of a product and compare different options before making a decision.<\/p>

Flexible exchange policies may also be relevant for existing jewellery owners who want to upgrade or replace older pieces. Such programmes can provide consumers with an alternative route to acquiring new jewellery without necessarily having to bear the full cost of a new purchase independently.<\/p>

For retailers, these initiatives can also help strengthen relationships with existing customers while attracting new buyers. During the festive and wedding season, consumers may be more actively searching for jewellery, making it important for businesses to offer a combination of product choice, pricing clarity and purchasing flexibility.<\/p>

Balancing tradition with changing preferences<\/h3>

The jewellery industry is also responding to changing consumer preferences. While traditional designs continue to have an important role in wedding and festive purchases, customers are increasingly looking for products that can fit into modern lifestyles.<\/p>

Alukkas said Joyalukkas is concentrating on improving accessibility through promotions and flexible payment options while developing collections that combine traditional influences with contemporary design elements.<\/p>

This approach allows retailers to appeal to customers with different preferences. Traditional jewellery remains closely associated with weddings, religious celebrations and cultural occasions, while modern designs can attract consumers looking for pieces that can be worn regularly.<\/p>

The ability to offer different styles and price points could become particularly important during the upcoming festive season. Jewellery purchases can vary considerably depending on the purpose of the purchase, with some consumers looking for elaborate pieces for weddings and others preferring lighter products for gifting or everyday use.<\/p>

Retailers therefore have an opportunity to broaden their customer base by providing products that cater to different occasions and budgets.<\/p>

Buyer confidence begins to improve<\/h3>

One of the more encouraging developments for the industry is the indication that customer confidence is beginning to return. Gold prices have remained an important consideration for shoppers, and periods of sharp price movements can cause some consumers to delay discretionary purchases.<\/p>

According to Alukkas, the company is seeing signs that buyers are becoming more confident, giving the retailer a positive outlook for the months ahead.<\/p>

The improvement in sentiment could be significant because jewellery purchases are often linked to specific events. Weddings and festivals can create a natural deadline for consumers who need to purchase jewellery, meaning that people who have postponed buying decisions may eventually return to the market as celebrations approach.<\/p>

A stronger sense of confidence could also encourage consumers who have been waiting for more favourable conditions to make their purchases.<\/p>

The second half of 2026 could therefore represent an important period for retailers seeking to convert renewed interest into actual sales. With the festive and wedding calendar providing a natural source of demand, retailers are preparing to meet customers with a combination of product offerings, promotions and payment options.<\/p>

Price remains central to consumer behaviour<\/h3>

While seasonal factors are expected to support jewellery demand, gold prices continue to influence purchasing decisions. Consumers are increasingly aware of movements in international gold prices and may adjust the timing, quantity or type of jewellery they purchase depending on market conditions.<\/p>

Anil Dhanak, Managing Director of Kanz Jewels, said the second half of 2026 could benefit from several factors, including the festive and wedding seasons, increased tourism towards the end of the year and holiday-related shopping.<\/p>

He also pointed to the potential importance of price stability. If gold prices become more predictable, consumers could gain greater confidence in making purchases, particularly those who have been hesitant because of uncertainty in the market.<\/p>

For jewellery retailers, stable prices can make it easier to communicate with customers and plan promotional activity. Consumers may also find it easier to set budgets when prices are relatively predictable.<\/p>

However, the relationship between gold prices and jewellery demand is complex. Gold has a strong cultural and emotional significance in the UAE and across the wider region. As a result, consumers may continue to purchase jewellery even when prices are high, particularly when the purchase is connected to a wedding, festival or important family occasion.<\/p>

Emotional value supports long-term demand<\/h3>

Dhanak highlighted the continued emotional importance of gold in the region. Jewellery is not simply viewed as a discretionary fashion purchase; for many consumers, it is connected to family traditions, celebrations and important milestones.<\/p>

This cultural significance can help support the long-term fundamentals of the jewellery market even when short-term purchasing patterns change.<\/p>

Consumers may postpone a purchase when prices rise sharply, reduce the weight of a piece they intend to buy or choose a different design to stay within their budget. However, the underlying desire to purchase gold may remain intact.<\/p>

This distinction between short-term buying behaviour and long-term demand is important for retailers. Temporary fluctuations in sales do not necessarily indicate a fundamental decline in consumer interest.<\/p>

The wedding and festive seasons can further reinforce this dynamic because purchases made for these occasions are often considered essential rather than purely discretionary. Families may adjust the size or design of their purchases depending on prevailing prices, but the occasion itself can continue to generate demand.<\/p>

Festivals expected to create multiple buying opportunities<\/h3>

The second half of the year brings several occasions that could encourage consumers to visit jewellery stores. Festivals create opportunities for gifting, while weddings can generate demand for a wider range of jewellery products.<\/p>

For retailers, the advantage of this seasonal calendar is that demand does not depend on a single event. Different celebrations can bring different groups of customers into the market at various points throughout the year.<\/p>

Festive purchases can range from small gold items intended as gifts to larger jewellery acquisitions. Wedding-related demand can include elaborate sets and traditional pieces, while customers attending celebrations may also purchase jewellery for personal use.<\/p>

The variety of buying occasions gives retailers the opportunity to tailor their collections and promotional campaigns according to different customer requirements.<\/p>

Year-end celebrations are expected to provide another source of activity. Christmas and New Year shopping can bring residents and visitors into major retail destinations, potentially adding to jewellery store traffic during the period.<\/p>

Tourism adds another layer of demand<\/h3>

The UAE’s tourism sector is also expected to contribute to jewellery retail activity during the second half of the year. The cooler months traditionally attract visitors to the country, while the holiday season can create additional travel and shopping activity.<\/p>

Tourists are an important customer segment for the UAE’s jewellery industry, particularly in Dubai, which has a long-established reputation as a destination for gold shopping.<\/p>

The combination of tourism, festive activity and weddings could result in a sustained period of customer engagement for jewellery retailers.<\/p>

International visitors may purchase gold jewellery as gifts, personal items or souvenirs, while residents may increase their spending because of weddings and festivals. Retailers can therefore benefit from demand coming from multiple customer groups at the same time.<\/p>

For businesses, this creates an opportunity to use seasonal collections and promotional campaigns to appeal to both residents and tourists.<\/p>

Retailers focus on accessibility<\/h3>

As consumers become more selective about spending, retailers are increasingly focused on making jewellery purchases easier to understand and more accessible.<\/p>

Promotional offers can provide additional value, while flexible payment arrangements may allow customers to spread the cost of a purchase. Clear pricing can also help shoppers make more informed decisions.<\/p>

These factors could become particularly relevant in a high-price gold environment. When the underlying price of the metal is elevated, consumers may pay closer attention to the total cost of a jewellery piece, including craftsmanship and other charges.<\/p>

Retailers that provide greater transparency and flexibility may therefore be better positioned to convert customer interest into purchases.<\/p>

At the same time, product design will remain an important part of the industry’s strategy. Collections that combine traditional craftsmanship with contemporary styling can appeal to customers who want jewellery that reflects cultural heritage while remaining suitable for modern use.<\/p>

Outlook remains positive<\/h3>

Taken together, comments from jewellery industry executives suggest that retailers are cautiously optimistic about the second half of 2026.<\/p>

The expected improvement is being supported by several overlapping factors rather than a single source of demand. Weddings and festivals are expected to provide the traditional foundation, while year-end celebrations and winter tourism could add further momentum.<\/p>

Gold price movements will remain a key variable. A prolonged period of high or volatile prices could continue to make some consumers cautious. On the other hand, greater stability could encourage buyers who have been waiting for clearer market conditions to resume purchasing.<\/p>

The industry is also relying on its ability to respond to changing customer behaviour. Promotions, flexible payment options, exchange policies, transparent pricing and a diverse range of designs could help retailers address concerns around affordability while maintaining customer interest.<\/p>

The UAE’s established jewellery market provides retailers with an additional advantage. Gold has a long-standing cultural and commercial presence in the country, and jewellery remains closely connected with celebrations, gifting and major life events.<\/p>

As the festive and wedding season approaches, retailers are therefore preparing for a potentially busier period. Early signs of renewed interest, combined with the possibility of more stable gold prices and stronger tourism activity, are creating a more encouraging backdrop for the sector.<\/p>

For consumers, the coming months will offer numerous occasions to purchase jewellery, from weddings and traditional festivals to Christmas and New Year celebrations. For retailers, the challenge will be to turn this seasonal opportunity into sustained demand by offering products, pricing and purchasing options that match changing consumer expectations.<\/p>

The outlook, according to industry leaders, remains constructive. While short-term buying decisions may continue to respond to gold-price movements, the enduring cultural and emotional importance of jewellery provides a solid foundation for longer-term demand. If buyer confidence continues to recover, UAE jewellery retailers could see stronger showroom traffic and improved sales momentum as 2026 moves towards its final months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Stronger second-half outlook for UAE jewellery retailers<\/h3>

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Chirag Vora, Managing Director of Bafleh Jewellers, shares the broader industry view that the UAE\u2019s jewellery market could experience a notable improvement during the second half of 2026. According to him, retailers are likely to benefit from a combination of seasonal celebrations, wedding-related purchases and increased visitor numbers as the year progresses.<\/p>

The period from the middle of the year onwards is traditionally significant for jewellery businesses across the UAE. A busy calendar of festivals and weddings tends to encourage consumers to allocate more of their spending towards gold and other jewellery products. At the same time, the arrival of tourists during the cooler months can provide retailers with an additional customer base, particularly in major shopping destinations.<\/p>

Vora expects these factors to create a stronger retail environment for jewellery businesses in the months ahead. The combination of domestic demand and international visitors could result in higher customer traffic at jewellery outlets, particularly as major celebrations draw closer.<\/p>

Festive season could lift customer activity<\/h3>

Festivals are among the most important seasonal drivers for jewellery demand in the UAE. Celebrations throughout the second half of the year typically bring consumers into the market for gifting, personal purchases and family-related occasions.<\/p>

For many customers, gold jewellery remains closely connected with cultural and religious celebrations. Purchases made during festive periods can range from smaller items intended as gifts to more substantial pieces bought for family members or personal use.<\/p>

The wedding season provides another important source of demand. Jewellery continues to occupy a central position in wedding traditions, particularly among communities where gold purchases are considered an integral part of marriage celebrations.<\/p>

As wedding activity increases, retailers can expect demand for a wide variety of products, including traditional jewellery sets, contemporary designs, bridal pieces and gifts for family members.<\/p>

The overlap between the festive and wedding calendars could therefore provide retailers with several opportunities to attract customers during the second half of 2026.<\/p>

Tourism expected to add to footfall<\/h3>

Vora also pointed to the importance of rising tourist arrivals. The UAE traditionally experiences stronger visitor activity during the cooler part of the year, when favourable weather conditions encourage international travellers to visit the country.<\/p>

Tourists form an important part of the UAE’s retail ecosystem, with shopping being a major component of the visitor experience. Gold jewellery, in particular, has a strong reputation among international shoppers visiting Dubai and other commercial centres.<\/p>

The country’s established gold markets and large network of jewellery retailers give visitors considerable choice across different designs, price ranges and product categories. This makes the UAE an attractive destination for consumers who are interested in purchasing gold jewellery during their travels.<\/p>

An increase in tourist numbers could therefore translate into higher store visits and additional sales opportunities for retailers.<\/p>

The timing is also favourable because the winter tourism period coincides with several major celebrations and holiday shopping occasions. This could create a situation where local residents, expatriates and international visitors are all contributing to jewellery demand during the same period.<\/p>

Gold prices remain an important variable<\/h3>

Although the overall outlook is positive, gold prices will continue to play an important role in determining consumer behaviour.<\/p>

The price of gold has a direct impact on the final cost of jewellery, particularly for heavier pieces. When prices rise rapidly, some consumers may postpone purchases, reduce the quantity of gold they intend to buy or shift towards lighter designs.<\/p>

Price volatility can also make customers more cautious because buyers may be uncertain about whether to purchase immediately or wait for a potential correction.<\/p>

Vora believes that greater stability in gold prices could help address some of this uncertainty. If prices settle into a more predictable range or experience a moderate decline, consumers could become more comfortable making jewellery purchases.<\/p>

Improved price visibility would allow shoppers to plan their spending more confidently, especially for purchases associated with weddings and festivals where jewellery budgets may already be determined in advance.<\/p>

Consumer confidence could improve<\/h3>

The relationship between gold prices and consumer sentiment is particularly important for retailers. When shoppers believe prices are likely to remain stable, they may be less inclined to delay purchases in the hope of finding a better buying opportunity later.<\/p>

A stabilisation in prices could therefore encourage customers who have been waiting on the sidelines to return to jewellery stores.<\/p>

This could be particularly relevant for larger purchases, where even a small movement in the gold rate can make a meaningful difference to the overall bill. Customers planning wedding purchases, for example, may prefer to buy when they have greater clarity about pricing rather than committing during a period of sharp market fluctuations.<\/p>

A moderate correction in gold prices could also improve affordability for certain categories of buyers. However, the impact would depend on the scale and duration of any price movement.<\/p>

For retailers, even a period of stability rather than a major fall could be helpful because predictable market conditions make it easier to plan promotions and communicate prices to customers.<\/p>

Retailers expected to adapt to changing demand<\/h3>

While seasonal factors and gold prices will influence the market, retailers’ own strategies could also determine how effectively they benefit from an increase in demand.<\/p>

Vora believes businesses that introduce fresh and innovative collections could be in a strong position to capture customer interest.<\/p>

Consumer preferences are changing, with shoppers increasingly looking for jewellery that combines traditional craftsmanship with contemporary styling. While classic gold designs remain popular for weddings and festivals, modern consumers are also interested in pieces that can be worn on multiple occasions.<\/p>

Retailers can respond to this shift by expanding their product ranges and introducing collections aimed at different age groups, budgets and lifestyles.<\/p>

The festive period provides an ideal opportunity for businesses to showcase new collections. Seasonal launches can create additional excitement among customers and encourage shoppers to visit stores to explore the latest designs.<\/p>

Exchange schemes may encourage purchases<\/h3>

Exchange offers are another strategy that could support jewellery sales during the expected seasonal pickup.<\/p>

Customers who already own gold jewellery may be willing to exchange older or unused pieces for new designs. Attractive exchange programmes can make it easier for consumers to upgrade their jewellery while reducing the amount of additional cash they need to spend.<\/p>

This can become particularly valuable when gold prices are elevated. Existing jewellery holdings may provide consumers with an opportunity to offset part of the cost of a new purchase.<\/p>

Retailers offering transparent and competitive exchange policies could therefore attract both existing customers and those considering a new purchase.<\/p>

Exchange programmes may also encourage consumers who would otherwise postpone buying to reconsider their decision, particularly during festivals and wedding periods when there is a stronger emotional and practical reason to purchase jewellery.<\/p>

Value-added promotions could support sales<\/h3>

Promotional campaigns are expected to play another role in attracting customers. Retailers can use value-added offers to improve the overall appeal of their products without relying solely on reductions in gold prices.<\/p>

Such promotions may be particularly useful during the festive season, when customers are actively comparing products and offers from different retailers.<\/p>

A combination of attractive promotions, new collections and flexible exchange opportunities could help retailers differentiate themselves in a competitive market.<\/p>

The objective for businesses will be to provide customers with additional value while maintaining the quality and craftsmanship associated with their jewellery brands.<\/p>

For consumers, these offers can make the purchasing decision more attractive, especially when gold prices remain relatively high.<\/p>

Opportunity for Dubai and the wider UAE market<\/h3>

The expected increase in demand could benefit jewellery retailers across the UAE, with Dubai likely to remain one of the key centres of activity.<\/p>

Dubai has built a strong international reputation as a destination for gold and jewellery shopping. Its extensive retail network, established gold markets and diverse customer base provide retailers with access to both residents and tourists.<\/p>

The city’s position as a global tourism and shopping hub also means that jewellery businesses can benefit from seasonal visitor flows.<\/p>

However, opportunities are not limited to Dubai. Jewellery retailers across the UAE could benefit from increased domestic spending during weddings and festivals, as well as stronger visitor activity during the cooler months.<\/p>

The combination of cultural demand and international tourism gives the UAE jewellery sector a relatively broad base of potential customers.<\/p>

Retailers prepare for the second half<\/h3>

With the second half of 2026 approaching, jewellery businesses are likely to place greater emphasis on seasonal collections, promotional programmes and customer engagement.<\/p>

Retailers will need to balance the expectations of consumers who are looking for traditional jewellery with the growing demand for contemporary and versatile designs.<\/p>

Pricing will remain an important part of that equation. If gold prices stabilise, retailers could find it easier to encourage customers to make purchases. If prices remain volatile, businesses may need to rely more heavily on exchange schemes, promotional offers and flexible purchasing options.<\/p>

The ability to provide customers with greater value and choice could become a major competitive advantage during the upcoming festive and wedding season.<\/p>

Positive expectations for the months ahead<\/h3>

Vora’s comments reflect a broader sense of optimism within the UAE jewellery sector. Retailers are anticipating a stronger second half of the year, supported by several seasonal and market-related factors.<\/p>

The festive calendar is expected to generate additional demand, while weddings should provide a steady source of jewellery purchases. Increased tourist arrivals during the cooler months could further raise footfall in shopping districts and jewellery outlets.<\/p>

At the same time, developments in the gold market will remain closely watched. A stabilisation in prices or a moderate correction could help restore confidence among buyers who have been cautious about making purchases at elevated price levels.<\/p>

Retailers that combine attractive product offerings with competitive exchange programmes, innovative designs and value-focused promotions may be best placed to capture this potential improvement in demand.<\/p>

For the UAE’s jewellery industry, the second half of 2026 could therefore represent an important period of recovery and growth. While external market conditions will continue to influence consumer decisions, the combination of festivals, weddings, tourism and year-end celebrations provides a strong seasonal foundation.<\/p>

If customer confidence continues to strengthen and gold prices become more predictable, jewellery retailers could see increased showroom visits and stronger conversion of consumer interest into actual purchases.<\/p>

The industry is consequently approaching the coming months with cautious confidence. Rather than relying on a single factor, retailers are expected to benefit from several overlapping sources of demand. Seasonal celebrations can encourage traditional jewellery purchases, weddings can drive higher-value buying, tourism can bring new customers into stores, and favourable pricing conditions can help convert delayed demand.<\/p>

For businesses such as Bafleh Jewellers, the focus will increasingly be on ensuring that customers have compelling reasons to visit stores and sufficient flexibility to complete their purchases. Innovative collections, customer-friendly exchange programmes and value-added initiatives could all contribute to that effort.<\/p>

Overall, the outlook suggests that the UAE jewellery market may enter a more active phase as 2026 progresses. With the festive and wedding season ahead and tourism expected to strengthen during the cooler months, retailers have several potential catalysts for improved sales. The extent of the recovery, however, will continue to depend on consumer confidence and the direction and stability of gold prices.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

**Gold jewellery sales across the UAE are expected to gain momentum in the months ahead, supported by increased consumer spending during the upcoming wedding season and major festive celebrations.**<\/p>\n","protected":false},"author":1,"featured_media":38406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[12,9],"tags":[],"post_template":[],"top_category":[],"class_list":["post-46964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-uae","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/posts\/46964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/comments?post=46964"}],"version-history":[{"count":4,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/posts\/46964\/revisions"}],"predecessor-version":[{"id":46969,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/posts\/46964\/revisions\/46969"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/media\/38406"}],"wp:attachment":[{"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/media?parent=46964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/categories?post=46964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/tags?post=46964"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/post_template?post=46964"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/top_category?post=46964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}