{"id":42298,"date":"2026-05-12T06:52:16","date_gmt":"2026-05-12T06:52:16","guid":{"rendered":"https:\/\/insider18.com\/?p=42298"},"modified":"2026-05-12T07:57:32","modified_gmt":"2026-05-12T07:57:32","slug":"uae-parents-cautioned-as-viral-skincare-trends-encourage-makeup-use-among-children","status":"publish","type":"post","link":"https:\/\/insider18.com\/index.php\/2026\/05\/12\/uae-parents-cautioned-as-viral-skincare-trends-encourage-makeup-use-among-children\/","title":{"rendered":"UAE parents cautioned as viral skincare trends encourage makeup use among children."},"content":{"rendered":"\t\t
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A director at a UAE-based psychological care centre has raised concern about how children are being influenced by beauty and skincare trends at an increasingly young age, warning that it can change the way they perceive their own bodies. She explained that instead of growing up seeing their bodies as natural tools for learning, movement, and play, some children begin to treat them as something that needs constant correction, maintenance, or improvement.<\/p>

She pointed to a troubling case involving a seven-year-old girl who, rather than enjoying typical childhood activities like playing with toys, ended up sitting in a medical clinic dealing with serious damage to her fingertips. The child had developed painful swelling and infection after using adult nail polish that she had seen in a short online video. Trying to imitate what she observed, she applied it to her own nails, unaware of the risks involved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What began as a simple act of imitation eventually led to a long and difficult medical journey. The girl required nearly nine months of treatment for both bacterial and fungal infections, a condition that doctors said was entirely preventable and highly unusual for someone of her age.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Dr Salem Antabi, a senior dermatologist at SkinMed Medical Centre with more than three decades of clinical experience, says he continues to see a steady stream of similar cases involving children exposed to adult-oriented skincare and cosmetic routines. He notes that such incidents are no longer rare or isolated, but are appearing frequently enough to raise serious concern among medical professionals. In his words, hardly a month passes without a young patient arriving with skin issues linked to inappropriate cosmetic use or overuse of products designed for adults.<\/p>

However, Dr Antabi stresses that the visible skin damage is only part of a much larger issue. According to him, the deeper harm is psychological and far more difficult to reverse. He describes a growing pattern among pre-teen girls, particularly around the age of twelve, who are developing an early fixation on appearance and self-perception. Instead of engaging in typical childhood behaviours such as play, creativity, and exploration, many are spending long periods in front of mirrors analysing their facial features in detail.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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He explains that these children often follow elaborate skincare routines, sometimes consisting of ten or more steps, which they have learned from social media platforms or short-form videos. These routines are typically designed for adults, yet children replicate them meticulously, believing they are essential for maintaining healthy or \u201cperfect\u201d skin. Dr Antabi observes that this behaviour is increasingly normalised through digital content that presents skincare as a lifestyle rather than a medical or cosmetic choice.<\/p>

From a medical perspective, he highlights a fundamental concern: children\u2019s skin is not the same as adult skin. He explains that the skin of a child is significantly thinner\u2014approximately thirty per cent thinner than that of an adult. It also contains higher water content and lower natural oil production. Most importantly, the protective lipid barrier that develops after puberty is not yet fully formed in younger children. This barrier plays a crucial role in shielding the skin from irritants, chemicals, and environmental stressors.<\/p>

Because of these biological differences, Dr Antabi warns that substances applied to a child\u2019s skin are absorbed more rapidly and deeply than they would be in adults. This increases the likelihood of irritation, allergic reactions, and long-term damage. Ingredients that may be considered safe for mature skin can have entirely different effects on a developing body.<\/p>

He points out that many cosmetic products now accessible to children contain ingredients that raise medical concerns. These include phenol, which has been associated with hormonal disruption; formaldehyde, a substance classified as toxic and found in some nail and cosmetic products; benzophenones, which are studied for potential effects on the endocrine system; and parabens, which have also been linked in some research to hormonal imbalance. What concerns him further is that these substances are sometimes present in products marketed as \u201cgentle,\u201d \u201corganic,\u201d or even \u201cchild-friendly,\u201d which can mislead parents into assuming they are completely safe.<\/p>

Dr Antabi emphasises that packaging and branding often create a false sense of security. He advises that parents should not rely solely on labels when evaluating skincare or cosmetic products for children. Instead, they should carefully examine ingredient lists and, when in doubt, consult medical professionals before allowing children to use such items regularly.<\/p>

While the physical effects on the skin can often be treated over time, mental and emotional impacts present a far more complex challenge. Dr Eva Jajonie, Director of Neuron Psychological Care Centre, explains that the psychological consequences of early exposure to cosmetic culture can be deeply embedded in a child\u2019s developing identity. She notes that what appears to be harmless imitation can gradually evolve into a rigid mindset centred around appearance and perceived flaws.<\/p>

She describes a phenomenon often referred to in clinical discussions as \u201ccosmetic obsession,\u201d where children begin to associate personal value with appearance-related routines. According to her, this process exploits a natural developmental tendency in children to mimic adult behaviour. However, instead of engaging in imaginative role-play, the child begins to interpret skincare rituals as necessary corrective actions rather than optional or recreational activities.<\/p>

Dr Jajonie explains that once a child starts believing their skin requires constant fixing, their psychological development shifts into a state of heightened self-monitoring. This means they begin to observe themselves excessively, focusing on perceived imperfections that may not even exist. Over time, this can alter their self-image and contribute to a growing sense of inadequacy.<\/p>

She further warns that this shift disrupts a crucial stage of emotional development. Childhood and early adolescence are meant to be periods where identity is formed gradually through experience, interaction, and exploration. However, when appearance becomes the dominant focus, this natural process is replaced by what she describes as a \u201cdeficit-based mindset,\u201d where the child constantly believes something about them needs improvement.<\/p>

In such cases, the body is no longer seen as a natural part of self-expression or activity. Instead, it becomes an object under constant evaluation and correction. This can lead to persistent internal pressure, where the child feels the need to continuously fix or improve themselves through external products or routines.<\/p>

Dr Jajonie also identifies behavioural warning signs that parents and caregivers should be aware of. These may include emotional distress when a skincare step is missed, repeated and prolonged mirror checking focused on imagined flaws, reduced interest in social activities in favour of beauty routines, and physical irritation such as redness or peeling caused by inappropriate product use. She notes that these signs often develop gradually and may be mistaken for harmless curiosity if not closely observed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The long-term consequences, she adds, can extend well into adulthood. Individuals who experience this kind of early exposure may struggle with persistent self-esteem issues and may become dependent on external products to feel confident. In some cases, this can develop into more serious psychological conditions such as body dysmorphic tendencies, where a person is unable to perceive themselves without focusing on imagined defects.<\/p>

Dr Jajonie highlights research that supports these concerns, including a 2024 study published in the Journal of Pediatric Psychology. The study found a significant association between early exposure to beauty-related content and increased levels of anxiety and depressive symptoms during adolescence. Researchers suggested that constant engagement with curated and idealised images can distort self-perception and contribute to emotional distress during critical developmental years.<\/p>

Together, medical and psychological experts are urging greater awareness among parents regarding children\u2019s exposure to cosmetic trends. They stress the importance of distinguishing between age-appropriate self-care and adult-driven beauty routines, and encourage open conversations about body image, media influence, and healthy development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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On the front lines<\/h3>

For many parents, the issue is no longer abstract\u2014it is something they deal with daily at home. Warda Al-Hashemi, who is raising a twelve-year-old daughter, says she has become increasingly aware of how early beauty trends are shaping children\u2019s thinking. In her view, the strongest influence is not traditional advertising, but social media platforms where children are exposed to influencers who are often the same age or only slightly older.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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She explains that this creates a powerful sense of imitation. When young girls repeatedly see peers online applying makeup or using multi-step skincare routines, it begins to feel normal rather than exceptional. According to Warda, her daughter sometimes feels pressure to follow the same habits simply to feel included among her friends. The fear of missing out or being left behind socially becomes a major factor in shaping behaviour.<\/p>

At home, Warda has set clear limits on what products are allowed. Her daughter is permitted to use only a very small selection of items: sunscreen to protect against sun exposure, a basic moisturiser for hydration, a simple lip balm, and occasionally a light touch of blush. Everything else is restricted. She believes this approach helps maintain a balance between basic self-care and unnecessary cosmetic use.<\/p>

However, enforcing these boundaries is not always easy. Like many parents, she often hears the familiar argument: \u201cAll my friends are using it.\u201d Warda acknowledges that this is one of the most common challenges modern parents face. Despite this pressure, she remains firm in her response. She explains that her priority is not popularity or conformity but her child\u2019s long-term health and emotional confidence. In her words, trends change quickly, but the impact on a child\u2019s well-being can last much longer.<\/p>

Another mother, Hanaa Aidaroos, who has a thirteen-year-old daughter, approaches the issue slightly differently. Rather than focusing on strict restriction alone, she relies on constant communication and repetition. She believes that ongoing conversations are more effective than one-time explanations. Hanaa regularly reminds her daughter that her skin is still in a natural developmental stage and does not require the types of products designed for adults.<\/p>

For Hanaa, the goal is not to completely prohibit skincare or beauty routines, but to help her daughter understand timing and necessity. She emphasises that children should not feel pressured to correct or enhance their appearance at such an early age. Instead, she encourages her daughter to focus on health, cleanliness, and basic care.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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When discussing responsibility, Hanaa also points to the broader digital environment. She believes that social media platforms play a significant role in shaping children\u2019s desires and expectations. According to her, many of these platforms present content in a way that is highly appealing to younger audiences, often without clear boundaries between adult and child-targeted material. However, she also stresses that while external influences are strong, final decisions still rest with parents inside the home.<\/p>

Interestingly, although Warda and Hanaa have never met, their approaches share several similarities. Both limit cosmetic use for their children and prioritise health over appearance. Dermatologists say this kind of approach closely aligns with professional recommendations for age-appropriate skincare. Despite different parenting styles, both mothers have independently arrived at nearly identical conclusions about what is suitable for young skin.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What experts advise parents to do<\/h3>

Specialists working in child psychology and dermatology agree that early intervention and communication are key to preventing harmful habits from forming. Dr Eva Jajonie, Director of Neuron Psychological Care Centre, recommends that parents begin addressing these issues as soon as children show curiosity about makeup or skincare products. In many cases, this interest begins as early as five to seven years old, often through imitation or play.<\/p>

She suggests that instead of simply saying \u201cno,\u201d parents should guide children toward understanding their bodies in a positive and functional way. One of her key recommendations is to shift focus from appearance to purpose. For example, instead of emphasising how skin looks, parents can explain what skin does\u2014how it protects the body, regulates temperature, and heals small injuries. This helps children appreciate their bodies beyond surface-level appearance.<\/p>

Another important step, according to Dr Jajonie, is helping children understand the difference between reality and digital presentation. She encourages parents to explain that many of the images children see online are not natural or unedited. Filters, lighting effects, and digital enhancements are commonly used to create an idealised version of beauty that does not reflect real life. By learning this early, children are less likely to compare themselves unfairly to online images.<\/p>

Dermatology experts also support a simplified skincare routine for children, especially those under the age of fifteen. They warn against complex regimens involving multiple active ingredients or products designed for mature skin. Instead, they recommend a minimal and safe approach focused on protection and hydration.<\/p>

A commonly suggested routine includes a mineral-based sunscreen containing ingredients such as zinc oxide or titanium dioxide, which are considered safer for sensitive and developing skin. Chemical sunscreens are often discouraged for younger users due to potential irritation or absorption concerns. Alongside sunscreen, a gentle, fragrance-free moisturiser is recommended to maintain skin hydration without introducing unnecessary chemicals.<\/p>

In addition, experts suggest the use of a simple lip balm to prevent dryness, particularly in changing weather conditions. Some also recommend natural or calming ingredients such as chamomile-based water or formulations, especially for children with sensitive skin. The emphasis remains on keeping routines simple, safe, and free from unnecessary cosmetic enhancement.<\/p>

Overall, professionals stress that the goal is not to eliminate self-care entirely but to ensure that it remains appropriate for a child\u2019s age and stage of development. They warn that when skincare and beauty routines become overly complex at a young age, they risk shifting a child\u2019s focus from natural growth to constant self-evaluation.<\/p>

Parents, experts say, play the most important role in setting these boundaries. Through consistent guidance, open conversation, and age-appropriate education, they can help children develop a healthier relationship with their bodies\u2014one that is not shaped by online trends or commercial pressure, but by understanding, confidence, and self-acceptance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Parents in the UAE have been advised to stay alert as viral skincare and beauty trends on social media are increasingly influencing children to experiment with makeup at a young age.<\/p>\n","protected":false},"author":1,"featured_media":42299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[9],"tags":[],"post_template":[],"top_category":[],"class_list":["post-42298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uae","pmpro-has-access"],"acf":[],"_links":{"self":[{"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/posts\/42298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/comments?post=42298"}],"version-history":[{"count":4,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/posts\/42298\/revisions"}],"predecessor-version":[{"id":42307,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/posts\/42298\/revisions\/42307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/media\/42299"}],"wp:attachment":[{"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/media?parent=42298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/categories?post=42298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/tags?post=42298"},{"taxonomy":"post_template","embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/post_template?post=42298"},{"taxonomy":"top_category","embeddable":true,"href":"https:\/\/insider18.com\/index.php\/wp-json\/wp\/v2\/top_category?post=42298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}