UAE’s AI Minister says fans may soon be able to personalise or rewrite the endings of their favourite shows using advanced AI tools, giving viewers more control over storylines and entertainment experiences.
Think you can change your show’s finale? UAE’s AI Minister says yes.
Omar Al Olama, the UAE Minister of State for Artificial Intelligence, Digital Economy and Remote Work Applications, said that AI is set to transform the way people experience entertainment.
While traditionally produced films will remain exciting, he noted that audiences will increasingly want the ability to shape stories themselves — choosing their own outcomes and personalising content through AI-driven tools.
Speaking on the opening day of the BRIDGE Summit, Al Olama said, “Imagine choosing between watching a movie created by someone else, which is already exciting, or engaging with it interactively and altering the storyline. Which do you think people would find more appealing?”
Al Olama added that over time, audiences will be increasingly attracted to shaping their own versions of beloved series and films. He suggested that viewers will enjoy having control over a story’s outcome, citing The Lord of the Rings trilogy as an example.
“If I can step into the role of a character or experience the story in entirely new, immersive ways, artificial intelligence will make all of that possible,” the AI minister explained.
Al Olama mentioned Netflix’s recent move to acquire Warner Bros. Discovery, suggesting it could signal a shift in the future of streaming.
He noted that the deal highlights a broader trend: technology-driven companies increasingly absorbing those that are not tech-focused, reflecting the growing influence of technology in shaping media and entertainment industries.
Al Olama pointed to Netflix’s plan to acquire Warner Bros. Discovery as a possible glimpse into the future of streaming services.
He explained that the acquisition reflects a larger pattern, where companies built around technology are increasingly taking over those that lack a strong tech foundation, underscoring the central role of technology in transforming the media landscape.
