Beginning in September, Careem will expand its home services in Dubai by introducing professionally licensed gardening assistance. The new offering will allow homeowners to book trusted, regulated garden maintenance and landscaping services directly through the app.
Dubai Homeowners to Benefit from Careem’s New Licensed Gardening Services Starting September.
The GDRFA will oversee guidance on visa and permit regulations for gardening workers, helping ensure compliance with legal requirements and preventing unauthorized or improper employment practices.
Starting in September, people living in Dubai will be able to book professional gardening services directly through the Careem app under a newly introduced programme called Al Freej Gardener. The initiative, officially unveiled on August 2, is designed to make it easier for residents to access reliable gardening professionals while ensuring that all service providers meet the emirate’s regulatory and licensing requirements.
The new programme is aimed at improving the way gardening and landscaping services are delivered across Dubai’s residential communities. Instead of relying on unverified workers or informal arrangements, homeowners and tenants will have the option to hire qualified professionals through a single digital platform. By bringing these services under an organised framework, the initiative seeks to enhance customer confidence while promoting higher standards of safety, accountability, and service quality.
The project is the result of a joint effort involving Dubai Municipality, Dubai Police, the General Directorate of Identity and Foreigners Affairs (GDRFA), and Careem. Through this partnership, authorities intend to establish a more structured system for booking gardening services in residential areas. Requests made through the Careem application will be fulfilled by licensed agricultural maintenance companies that operate in accordance with the emirate’s regulations.
Officials say the initiative has been introduced to strengthen oversight of the gardening sector while ensuring that only authorised businesses and trained professionals provide these services. Customers will benefit from dealing with verified service providers, reducing the risks associated with hiring workers through unofficial channels. At the same time, participating companies will be required to comply with the relevant licensing, labour, and operational standards set by the authorities.
The programme also supports Dubai’s broader vision of improving public services through digital platforms. By integrating gardening services into the Careem app, residents will have a more convenient way to schedule appointments, choose from available service packages, and arrange maintenance for their outdoor spaces. The platform is expected to simplify the booking process while offering greater transparency regarding service providers and the work being carried out.
Under the Al Freej Gardener initiative, a wide variety of gardening and landscaping services will be available. Residents can book professionals for routine garden maintenance, including lawn care, trimming shrubs and hedges, pruning trees, and keeping outdoor spaces clean and healthy. Home gardening services will also be offered for those looking to improve or maintain private gardens around villas and residential properties.
In addition to regular maintenance, customers will have access to irrigation-related services. Qualified technicians will be available to install new irrigation systems, inspect existing setups, carry out repairs, and perform routine maintenance to ensure efficient water usage. Proper irrigation management plays an important role in maintaining healthy gardens in Dubai’s climate, making these services particularly valuable for homeowners.
The initiative will also include agricultural consultancy services. Residents seeking expert advice on plant selection, landscaping improvements, pest management, soil health, or sustainable gardening practices will be able to consult experienced professionals. These advisory services are expected to help customers make informed decisions about maintaining attractive and environmentally responsible gardens.
Authorities believe the programme will contribute to raising professional standards within Dubai’s gardening industry. By encouraging residents to use licensed service providers, the initiative supports fair competition among approved companies while discouraging unregulated activities. It also creates greater accountability, as businesses operating through the platform will be subject to oversight and quality standards.
Security and public safety are key objectives of the programme. Since all participating professionals will work through licensed companies operating under official regulations, residents can have greater confidence in the identity and qualifications of the individuals entering their properties. This regulated approach is intended to provide additional peace of mind while supporting compliance with local laws governing employment and service delivery.
The collaboration between government entities and Careem reflects Dubai’s continued focus on using technology to improve everyday services. Digital platforms have increasingly become an important part of the city’s strategy to provide residents with easier access to trusted service providers while maintaining strong regulatory oversight. The addition of gardening services further expands the range of home-related solutions available through the app.
By centralising bookings within a single platform, the Al Freej Gardener initiative is expected to streamline the customer experience from start to finish. Residents will be able to arrange appointments, choose suitable service packages, and receive professional assistance without needing to search for individual workers independently. This organised approach also helps ensure that service providers operate within an approved legal framework.
The programme aligns with Dubai’s ongoing efforts to enhance the quality of life for residents through well-regulated public and private sector partnerships. As demand for home maintenance services continues to grow, officials hope the initiative will encourage greater use of licensed professionals while supporting sustainable landscaping and responsible garden management across residential communities.
When the service becomes available in September, Dubai residents will have access to a regulated network of gardening specialists capable of handling a broad range of outdoor maintenance needs. From routine lawn care and irrigation system servicing to landscaping advice and agricultural consultations, the Al Freej Gardener initiative aims to deliver convenient, safe, and professionally managed gardening solutions through the Careem platform.
Neighbourhood security and safety
Following the introduction of the Al Freej Gardener initiative, several government entities will play distinct roles to ensure the programme operates effectively while maintaining high standards of safety, compliance, and environmental responsibility across Dubai’s residential communities.
As part of the implementation phase, Dubai Police will organise a series of awareness campaigns and field outreach programmes throughout residential neighbourhoods. These initiatives are intended to educate residents, property owners, and service providers about the objectives of the programme, the importance of hiring licensed gardening professionals, and the procedures that have been established to ensure services are delivered safely and legally.
The awareness drives will provide practical information on the correct way to request gardening services through approved channels, while also highlighting the benefits of choosing authorised service providers instead of relying on unregulated workers. Officials aim to encourage greater public understanding of the initiative so that residents can make informed decisions when arranging gardening and landscaping work for their homes.
Dubai Police will also focus on promoting preventive measures that contribute to the overall security of residential communities. Through community engagement activities and educational campaigns, residents will be informed about best practices for allowing service personnel access to private properties, verifying service appointments, and ensuring that maintenance work is carried out by properly authorised professionals. These efforts are expected to improve confidence among residents while reducing the likelihood of unauthorised or illegal activities.
The police outreach programme forms part of a broader strategy to strengthen public safety and reinforce trust in regulated home service platforms. By increasing awareness of approved procedures and encouraging compliance with established regulations, the authorities hope to create a more secure environment for both residents and legitimate service providers.
Another key objective of these awareness campaigns is to support the formal regulation of the gardening services sector. Authorities believe that greater public knowledge will help reduce dependence on informal labour arrangements and encourage wider use of licensed companies that meet Dubai’s legal and operational standards. This structured approach is expected to improve accountability while ensuring that businesses offering gardening services remain compliant with the relevant laws.
The initiative is also intended to contribute to a safer living environment throughout Dubai’s residential districts. By ensuring that gardening professionals work through authorised companies and follow recognised procedures, the programme seeks to minimise security concerns while supporting orderly service delivery. The combination of regulatory oversight, public awareness, and collaboration between government agencies is expected to create a safer and more reliable system for both residents and service providers.
The General Directorate of Residency and Foreigners Affairs (GDRFA) will play an equally important role in supporting the programme by providing guidance related to immigration procedures and employment requirements for gardening professionals. The authority will oversee information concerning the visas, permits, and legal documentation required for individuals working within the sector.
Through its role, the GDRFA aims to help employers and service providers understand the applicable residency and work permit regulations. Clear guidance will assist companies in ensuring that their employees possess the appropriate legal documentation before carrying out gardening services within residential communities.
This oversight is intended to discourage practices that fall outside the legal framework governing employment in Dubai. By promoting awareness of visa and permit requirements, the authority hopes to reduce the occurrence of unauthorised work arrangements while supporting a transparent and properly regulated labour market.
Ensuring compliance with immigration and employment regulations is considered an essential element of the initiative. Gardening professionals operating through licensed companies will be expected to meet all applicable legal requirements, helping to protect both workers and customers while maintaining confidence in the new system.
The GDRFA’s involvement also supports Dubai’s broader objective of strengthening regulatory compliance across different service sectors. By providing clear information and encouraging adherence to established procedures, the authority contributes to creating a more organised environment where businesses and employees operate according to the law.
Dubai Municipality will oversee another important aspect of the initiative by promoting environmentally responsible gardening and landscaping practices throughout residential areas. The municipality will work to ensure that gardening services carried out under the programme follow sustainable methods that support the emirate’s environmental objectives.
To achieve this, the municipality will introduce educational initiatives, professional training sessions, and awareness programmes aimed at gardening companies, workers, and residents. These activities will focus on encouraging efficient resource management, responsible landscaping techniques, and environmentally friendly maintenance practices suitable for Dubai’s climate.
Training programmes are expected to cover a wide range of topics related to sustainable gardening. Participants may receive guidance on water-efficient irrigation methods, proper plant care, soil management, seasonal maintenance, and the selection of suitable plant species that require fewer natural resources while thriving in local conditions.
The municipality’s awareness efforts will also encourage residents to adopt sustainable gardening habits within their own properties. Educational campaigns may include practical advice on conserving water, maintaining healthy gardens with minimal environmental impact, and making informed landscaping decisions that support long-term sustainability.
By encouraging environmentally responsible practices, Dubai Municipality hopes to improve the quality and appearance of residential green spaces while reducing unnecessary water consumption and promoting efficient landscape management. These efforts align with the emirate’s broader sustainability goals and support responsible urban development.
The municipality’s involvement extends beyond education, as it will also monitor compliance with applicable standards and regulations governing gardening and landscaping activities. This oversight helps ensure that companies participating in the programme maintain professional standards while following environmental guidelines established by the relevant authorities.
Together, the combined efforts of Dubai Police, the GDRFA, Dubai Municipality, and Careem are intended to establish a comprehensive framework for the delivery of gardening services across the city. Each organisation contributes specialised expertise, ranging from public safety and legal compliance to environmental protection and digital service delivery.
The initiative represents a coordinated approach to improving residential gardening services while ensuring that every aspect of the sector operates within a regulated system. Residents will benefit from greater confidence in the professionals they hire, while licensed businesses gain opportunities to operate within a transparent and officially recognised marketplace.
By combining public awareness, regulatory oversight, legal compliance, and sustainable environmental practices, the Al Freej Gardener programme aims to create a reliable ecosystem for gardening services in Dubai. The collaboration between multiple government entities and the private sector reflects the emirate’s continued emphasis on innovation, community wellbeing, and high-quality public services designed to meet the evolving needs of its residents.
How does it work?
Under the new Al Freej Gardener initiative, Careem will play a central role in managing the digital platform through which residents can access licensed gardening services. As the technology partner for the programme, the company will be responsible for ensuring that all participating service providers and gardening professionals meet the legal and operational standards established by the relevant authorities before they are permitted to offer services through the application.
Every gardening company and professional seeking to join the platform will be required to comply with the applicable laws, licensing conditions, and regulatory requirements governing the sector in Dubai. This process is intended to ensure that only authorised businesses operating within the legal framework are able to provide services to customers. By enforcing these standards, the platform aims to create a trusted marketplace where residents can confidently book gardening services from verified professionals.
Participation in the programme will not be open to unregistered or unlicensed operators. Instead, Careem will work closely with government authorities and approved agricultural maintenance companies to ensure that all service providers satisfy the necessary legal obligations before becoming available on the platform. This structured approach is expected to improve transparency while strengthening accountability throughout the gardening services industry.
In addition to verifying compliance with regulatory requirements, the platform will actively support initiatives aimed at increasing awareness of safety and security measures associated with home service bookings. Careem will assist in promoting information that encourages residents and service providers to follow approved procedures, helping ensure that gardening services are delivered in a secure and well-regulated manner.
The platform’s awareness efforts will complement the broader objectives of the Al Freej Gardener initiative by educating users about the importance of choosing licensed professionals instead of relying on informal or unauthorised service providers. By highlighting the benefits of using approved companies, the programme seeks to encourage greater adoption of regulated digital services while supporting the emirate’s commitment to public safety and consumer protection.
Careem’s digital infrastructure will make it easier for residents to access gardening services through a single, convenient platform. Rather than searching independently for gardeners or arranging services through unofficial channels, customers will be able to browse available options, select appropriate service packages, schedule appointments, and manage bookings using the app. This simplified process is designed to provide greater convenience while maintaining oversight of service quality and regulatory compliance.
A key part of the initiative involves encouraging the transition from traditional, informal booking methods to a modern digital platform that operates within an officially regulated framework. By bringing gardening services online through Careem, authorities hope to improve transparency, create consistent service standards, and provide customers with greater confidence when arranging maintenance work for their homes.
Before companies are allowed to begin accepting bookings, Careem will oversee a registration and qualification process in collaboration with participating businesses. During this stage, service providers will be guided through the necessary onboarding procedures to ensure they satisfy all operational and regulatory requirements established for the programme.
The registration process is expected to include verification of company credentials, confirmation of relevant licences and approvals, and checks to ensure that participating businesses comply with applicable legal and professional standards. These measures help establish a reliable network of approved service providers while reducing the possibility of unauthorised operators entering the platform.
Careem will work directly with licensed agricultural maintenance companies throughout the onboarding process to facilitate their integration into the digital system. This collaboration is intended to ensure that businesses understand the platform’s operational procedures, service expectations, and customer service standards before they begin offering gardening services through the application.
By coordinating closely with participating companies, Careem aims to create a seamless transition to the digital platform while ensuring that all providers are adequately prepared to deliver services efficiently. This partnership is expected to support consistent service quality across all participating businesses and contribute to a more organised gardening services sector.
Once approved, companies will gain access to the platform and be able to receive customer requests through the Careem application. Residents will then have the opportunity to choose from authorised providers offering a range of gardening and landscaping solutions, with bookings managed through an integrated digital system.
Beyond facilitating bookings, Careem will also focus on delivering a customer experience that prioritises safety, reliability, and ease of use. The company intends to provide features and support services designed to make the booking process straightforward while giving customers confidence in the professionals they hire.
The platform will place significant emphasis on service reliability by connecting users with verified companies that have completed the required approval process. Customers can expect access to licensed professionals who operate within Dubai’s regulatory framework, helping ensure that gardening services are delivered according to recognised standards.
Safety remains one of the primary objectives of the programme. By working exclusively with authorised businesses and supporting government-led regulatory measures, Careem aims to provide residents with an environment in which home service bookings are carried out securely and transparently. The verification of participating companies and adherence to official guidelines are intended to reduce potential risks while strengthening trust in the platform.
Accessibility is another important feature of the initiative. Through the Careem app, customers will be able to arrange gardening services from virtually anywhere at a time that suits their schedule. The digital platform is expected to simplify every stage of the customer journey, from selecting services and confirming appointments to communicating with approved providers.
The company also intends to maintain service standards by working closely with participating businesses and supporting continuous compliance with applicable regulations. This ongoing collaboration will help ensure that providers continue to meet the expectations established under the Al Freej Gardener initiative while delivering high-quality gardening services to residents.
The introduction of regulated gardening services through Careem represents a significant step toward modernising the way residential maintenance services are accessed in Dubai. By combining technology with regulatory oversight, the initiative seeks to create a secure, transparent, and efficient marketplace that benefits residents, licensed companies, and government authorities alike.
Through careful verification of service providers, collaboration with approved businesses, promotion of safety awareness, and a strong focus on customer experience, Careem will help establish a trusted digital ecosystem for gardening services. The platform’s role extends beyond simply facilitating bookings, as it also supports the broader objectives of improving service quality, encouraging legal compliance, and providing residents with convenient access to dependable gardening professionals across Dubai.
