Dubai jewellery stores do sell 14K gold, though it is less common than 18K or 22K, offering buyers a more affordable, durable option with varied designs and lower purity.
Does Dubai sell 14K gold jewellery? What shoppers need to know
When Dubai announced the official pricing for 14-karat gold for the first time, it sparked curiosity among residents, with many wondering whether 14K gold jewellery is actually available in stores across the emirate. Jewellery traders say it is possible to buy — though not without limitations.
Most jewellery outlets in Dubai do not stock 14K pieces as part of their regular collections. Asim Damudi, owner of Gold and Gems Gallery, explained that while 14K jewellery is not typically displayed, customers can place special orders for it. He noted, however, that the metal has yet to gain strong acceptance in the local market.
According to industry insiders, 18K gold remains the top choice among shoppers in Dubai, with 22K following closely behind. Damudi said interest in 14K jewellery is minimal, with only a small number of customers enquiring about it out of curiosity. He added that buyers who choose 14K usually do so for design or style rather than long-term value.
“Some customers order it just to understand its appearance and feel,” he said, adding that most people do not consider it suitable for investment purposes.
Suresh from Zaiba Jewellers pointed out that soaring gold prices have prompted some buyers to explore lower-purity options such as 14K. “With gold rates climbing, customers are asking about alternatives,” he said.
However, he cautioned that many buyers fail to factor in manufacturing costs. “Fourteen-karat gold is tougher than higher-purity gold, which makes crafting jewellery more complex. That leads to slightly higher making charges,” Suresh explained. As a result, the final price of a 14K piece often ends up close to that of 18K jewellery, limiting any real cost advantage.
Affan Sada, a trader at Dubai’s Gold Souk, said 14K jewellery is available at only a handful of outlets and is mostly produced on a custom basis, primarily for tourists. “These stores usually cater to visitors rather than residents,” he said, adding that local demand remains low.
Overall, jewellers agree that 18K and 22K gold continue to dominate the Dubai market. Experts advise shoppers to clearly define their purpose before buying, noting that while 14K gold may suit fashion or occasional wear, it is not currently regarded as a strong investment choice in the UAE.
Industry experts note that interest in 14K gold is largely shaped by international trends rather than local tradition. In markets such as Europe and North America, 14K jewellery is widely accepted due to its durability and affordability. Tourists visiting Dubai often ask for similar options they are familiar with back home, prompting select jewellers to offer custom-made pieces. However, Dubai’s gold-buying culture has long been driven by purity and resale value, which explains the strong preference for higher karats. Until perceptions shift, traders believe 14K gold will remain a niche product rather than a mainstream choice.
One advantage often highlighted by jewellers is that 14K gold is more durable than 18K or 22K, making it suitable for everyday wear. Its higher alloy content makes it less prone to scratches and bending, which appeals to younger buyers seeking practical, modern designs. However, many residents still associate higher karat gold with prestige, wealth preservation, and cultural importance. This mindset continues to influence purchasing decisions, especially for weddings and gifting. As a result, durability alone has not been enough to outweigh the long-standing belief that purer gold holds greater financial and emotional value.
Experts advise shoppers to carefully assess why they are buying gold before opting for 14K jewellery. Those seeking trendy designs, lighter pieces, or daily-use accessories may find 14K suitable, particularly if custom designs are desired. However, buyers focused on resale, long-term savings, or cultural occasions are encouraged to stick with 18K or 22K gold. Jewellers also recommend asking for full cost breakdowns, including making charges, before placing an order. As the market evolves, 14K gold may gain visibility, but informed decision-making remains key for consumers.
Market observers believe the presence of 14K gold in Dubai may gradually expand as consumer tastes evolve and younger buyers influence trends. With growing interest in minimalist jewellery, international fashion styles, and budget-conscious purchases, some jewellers may begin offering limited ready-made collections. Digital retail and social media exposure are also helping introduce new designs and preferences. However, any significant shift will likely take time, as Dubai’s gold market remains deeply rooted in tradition and investment value. For now, 14K gold is expected to coexist as a specialised option rather than replacing higher-karat favourites.
