Dubai Shopping Festival has announced a limited 12-hour shopping event offering discounts of up to 90 per cent, allowing shoppers to enjoy major savings across participating retail stores.
Dubai Shopping Festival unveils up to 90% off deals during 12-hour mega sale
Dubai Shopping Festival (DSF) has revealed an extensive schedule of shopping promotions set to begin across the emirate from December 26. With over 1,000 brands taking part and around 3,500 retail locations involved, shoppers can expect a season filled with attractive deals and chances to win exciting prizes throughout the festival.
DSF discount season
The DSF discount campaign kicks off on December 26, featuring price reductions ranging from 25 per cent to as much as 75 per cent at participating stores across Dubai. Thousands of outlets offering both international and homegrown brands will take part in the five-week sales period.
Customers will be able to find significant savings across a wide range of categories, including fashion, beauty products, electronics, home essentials, children’s items, lifestyle goods and more, making it one of the most anticipated shopping events of the year.
DSF mega prize draws
Dubai Shopping Festival has launched a citywide Shop, Scan & Win campaign running until February 1, 2026. Shoppers who spend Dh300 or more at participating DSF outlets can enter weekly draws to win one of five Nissan Patrol SE T2 2026 vehicles.
To take part, customers need to scan the QR code displayed at participating stores and upload their purchase receipt through the official platform. The initiative is designed to encourage higher spending, repeat visits and an engaging festive shopping experience across Dubai.
Mercato Mall: DSF shop, scan and win
Mercato Mall is hosting a dedicated, mall-exclusive rewards campaign during DSF. Shoppers who scan their receipts at Mercato can enter special draws running until January 12, offering additional chances to win during the busy post-Christmas shopping season.
DSF 12-hour sale at MAF malls
The popular DSF 12-Hour Sale returns for one day only on December 26, running from 10am to 10pm across Majid Al Futtaim malls. Shoppers can enjoy discounts ranging from 25 per cent to as much as 90 per cent at more than 100 participating brands.
The sale will take place at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me’aisem, City Centre Al Shindagha and My City Centre Al Barsha.
In addition, customers spending over Dh300 at Mall of the Emirates, City Centre Mirdif or City Centre Deira can scan their receipts using the SHARE app for a chance to win the SHARE Millionaire prize.
Ongoing DSF promotions
Several major campaigns continue throughout the festival. Majid Al Futtaim malls are offering shoppers who spend more than Dh300 the opportunity to win Dh1 million in cash as part of their flagship DSF promotion.
At Dubai Festival City Mall, families can participate in the Modesh and Blue Rewards Millionaire campaign, where spending Dh300 or more gives shoppers a chance to win one million Blue Points.
Meanwhile, Dubai Holding’s DSF Golden Tickit promotion rewards shoppers at Tickit partner outlets with automatic entries, with 38 winners set to receive Dh10,000 each in Tickit points.
Festival organisers said the wide range of promotions reflects DSF’s aim to create a dynamic retail environment that appeals to shoppers of all ages and preferences. Beyond discounts and raffles, malls across Dubai are hosting entertainment events, family activities and themed experiences to enhance the overall shopping atmosphere. Retailers have also introduced exclusive DSF collections and limited-time offers, encouraging visitors to explore different destinations across the city. With prizes, sales and experiences running simultaneously, DSF continues to position Dubai as a leading global shopping destination during the winter season, attracting both residents and international visitors.
Authorities and retail partners have also emphasised the importance of planning shopping trips in advance to make the most of the festival. Shoppers are encouraged to track offers through official DSF platforms and mall websites, as deals and prize draws may vary by location and date. Digital tools such as shopping apps and QR-based entries have made participation easier and more convenient. With extended opening hours at several malls and a packed calendar of promotions, DSF provides multiple opportunities for shoppers to save, win and enjoy a vibrant retail experience throughout the festival period.
