As gold prices reach record highs in Dubai, shoppers may shift toward more affordable 14K jewellery, choosing budget-friendly options over costlier 22K pieces while still enjoying attractive designs and quality.
With gold rates soaring in Dubai, will UAE buyers choose 14K ornaments instead of traditional 22K?
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“Dubai’s gold buyers have always been highly particular about purity,” said Anil Dhanak, managing director of Kanz Jewels. “Here, gold serves as both a decorative accessory and a reliable long-term asset. Because of this, customers may adjust the design or opt for lighter pieces, but they almost never compromise on purity. The strong preference for 22K remains firmly established, especially among shoppers from the Indian subcontinent and the broader GCC region.
“In the broader jewellery market, I don’t expect 14K gold to overtake established categories in Dubai. The city’s long-standing reputation rests on trusted purity, verified hallmarks, and customer confidence — factors that heavily influence purchasing habits. Though 14K jewellery may appeal to younger buyers seeking trendy, fashion-driven pieces, it is unlikely to significantly reduce the influence of rising gold prices on traditional customers. These buyers still prioritise 22K for its stronger resale returns, superior liquidity, and cultural significance,” Dhanak told Khaleej Times.
Last week, the Dubai Jewellery Group — the leading industry body representing more than 600 members across gold bullion, jewellery manufacturing, wholesale, and retail sectors — released 14K gold prices for the first time in the emirate’s history.
The introduction of the 14K price category comes at a time when global and local gold rates have surged to historic highs, with 24K crossing Dh500 per gram in the UAE.
As of Sunday, retail prices across major purity levels were Dh505.75 for 24K, Dh468.25 for 22K, Dh449 for 21K, Dh385 for 18K, and Dh300.25 for 14K per gram.
Worldwide, gold ended the week at $4,197.81 per ounce, marking a slight dip of 0.36 per cent.
Dubai, often referred to as the “City of Gold”, remains one of the most popular destinations for tourists seeking pure gold jewellery, thanks to its authenticity, craftsmanship, and vast selection available across its famous markets.
‘14K will develop its own market segment’
At present, many jewellers in the UAE have limited collections in the 14K category. However, experts believe that 14K will gain traction, particularly in diamond-accented and fashion-centric jewellery.
“Ultimately, 14K will secure its own space in the market, but the core of Dubai’s gold industry will always revolve around 22K,” Dhanak explained.
Chirag Vora, managing director of Bafleh Jewellers, noted that Dubai consumers have consistently preferred higher purities such as 22K for traditional gold ornaments and 18K for modern, international-style designs.
“Introducing 14K brings Dubai’s market closer to global patterns, especially Western regions where 14K dominates,” Vora said. He added that Bafleh Jewellers currently focuses on 22K designs for bridal and classic wear, and 18K for fine, designer-driven pieces.
“To test demand, we have begun offering select 14K collections — mainly in modern bracelets, minimalist pendants, and everyday studs. If the customer response remains positive, we plan to expand this range over the next two quarters,” he added.
Shamlal Ahamed, managing director for international operations at Malabar Gold and Diamonds, said the brand provides a wide selection of lightweight jewellery, including elegant 18K pieces suited for daily use.
“Although gold prices are at unprecedented highs, this only strengthens its role as a reliable, value-growing asset. Customers continue to view gold not merely as a piece of jewellery, but as a lasting investment that marries beauty with enduring worth,” Ahamed noted.
