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UAE: iPhone 17 Shortage Reported by Retailers as Demand Surges Beyond Supply

In the UAE, several retailers are facing a shortage of the iPhone 17 due to demand significantly exceeding available supply, causing delays and limited stock for eager customers.

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The iPhone 17 series is showcased at the Apple Store in New York City, U.S., on September 19, 2025. Photo: Reuters File Several retailers in the UAE are experiencing shortages of the latest Apple smartphone, the iPhone 17, as demand continues to surpass supply.Launched in the UAE last month, the iPhone 17 has drawn significant attention from enthusiasts who have eagerly paid premium prices to own the new device.

iPhone 17 shortages in the UAE cause customer frustration, higher prices, retailer challenges, and increased demand for alternative smartphones.

There has been an “exceptionally high demand for the iPhone 17 in the UAE,” with store visits increasing by 50 percent compared to last year, he noted The demand is mainly driven by the premium models, such as the Pro Max. Pre-orders sold out within minutes, indicating that demand is currently exceeding supply.”A representative from Jumbo Electronics also confirmed that this year’s demand for the iPhone 17 series has been particularly strong, especially for the iPhone 17 Pro and 17 Pro Max.

“The new features introduced by Apple, along with new colour options like Cosmic Orange, have generated a lot of excitement among buyers. The stock received from Apple is being quickly snapped up as demand remains robust. We expect regular restocks soon to help customers find their preferred model,” the spokesperson added.

Furthermore, the Indian festival of Diwali contributed to an increased demand for iPhone 17 devices in the UAE, as many chose them as gifts during the celebrations.

Constrained availability

Asthana mentioned that there are clear signs of stock shortages and limited availability.“The shortage appears to be caused by a combination of strong demand, restricted initial supply, logistical challenges during the launch, and possibly strategic distribution. This scarcity is expected to continue throughout the coming month but should improve starting November.”The CEO of Eros Group added that the high demand is primarily focused on the premium models, such as the Pro and Pro Max, especially those with larger storage capacities.While some e-commerce sites reported limited availability of the latest Apple phone models, Apple’s official online UAE store also showed that the new devices were still available, albeit in limited quantities.

Key Impacts

  • Customer Frustration: Limited stock and long waiting times may lead to dissatisfaction among eager buyers, potentially impacting brand loyalty temporarily.

  • Increased Prices: High demand coupled with low supply often drives up prices, both in official stores and through third-party sellers or resellers.

  • Boost to Competitors: Shortages could push some customers to explore alternative smartphone brands or models, giving competitors an opportunity to capture market share.

  • Retailer Challenges: Retailers face pressure managing customer expectations while trying to balance inventory shortages and fluctuating demand.

  • Market Hype: Scarcity may create additional buzz around the iPhone 17, enhancing its desirability and perceived exclusivity.

  • Supply Chain Focus: The shortage highlights the need fo

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Comments

Comments

  1. annabrown

    Reply
    April 22, 2021

    Wow, cool post, thanks for sharing.

    • cmsmasters

      Reply
      April 22, 2021

      Happy to be of service.

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